Hi, I'm Sungmy!

pronounce [sung-mee]

A professional UX researcher, everyday maker, and human & environment advocate.


I am a human-centered experience designer with backgrounds in industrial design and service design. For me, design is a tool to understand people's needs, find new opportunities, and build meaningful experiences. The more the problem is complex, the more I am thrilled. (nerd.) I believe my contribution as a designer to the world would help to build responsible futures for us. When I am not designing, I share my experiences on my blogs and explore local gems with my wonderful husband and son.


Sungmy is...

Practical than theoretical

She thrives in...

Physical than digital

Her outcomes are...




Senior UX Researcher & Consultant

RightBrain Seoul, South Korea  Jul.2021 - Feb.2023

• Mainly conducted qualitative user research based on the design thinking process and methods

• Provided CX Strategy and consulting for the corporations such as Samsung, LG Electronics

• Envisioned near-future scenarios using systems thinking and future thinking

• Managed junior UX consultants and led the projects

• Led design thinking and future design methods seminar for internal UX consultants

• Published Speculative design series on RightBrain Blog about its introduction, methods, and case studies



Freelance UX, Brand Designer

New York, NY  / Atlanta, GA   Mar.2017 - Feb. 2021

As a lead designer for individual clients including artists and educators

• Aligned the goals, established branding strategy

• built design language,wireframe, mockups, and delivered websites via WordPress using agile UX methods


Experience Designer & Creative Director

Vessel New York, NY  Aug.2016 - Feb.2017

• Collaborated closely with the founder and operated a pilot of the mug-sharing service in NYC, accomplished 87% sign-up

• Created social media marketing content for a crowdfunding campaign, gained 5 times more views and engaged with the public worldwide

• Produced an internal assessment system for the team’s workflow


Research Assistant

Tishman Environment and Design Center New York, NY   Apr.2015 - Aug.2015

• Researched waste pellet industry as a future fuel and forecasted its potential for Professor Ana Baptista

• Executed the center’s new semester roadmap in the entire school, engaged with more than 1,300 freshmen


Senior Industrial Designer  Jan.2008 - Aug.2013

Fursys Inc. Seoul, South Korea

• Designed seven chairs for home and office environment. One of the product Ringo has been steadily sold up to 50 times greater than average since its release in 2011. It accomplished the best product in the company’s history and became a must-have children’s’ chair in S.Korea.

• Taught HCD approach and upholstery technique for new recruits



Parsons School of Design, The New School New York, NY     2014-2016
Master of Fine Arts, Transdisciplinary Design, Dean’s Scholarship

Sookmyung Women’s University Seoul, South Korea    2003-2008
Bachelor of Fine Arts, Industrial Design



Nonliving Stakeholders in Global Grad Show, Dubai Design Week (2017)

Nonliving Stakeholders: Strategy & Research Award, Core77 Design Award 2017 “Student Winner” (2017)
Ringo : iF Product Design Award 2012, Red Dot Award : Product Design 2012 “red dot”, Japan Good Design 2014, German Design Award 2014 “nominee”, Ergonomic Design Award 2013 “Grand Prix”
M10 : Red Dot Award: Product Design “Red Dot”, IDEA “Finalist” (2010)

Swivel Chair (Korean Design Patent Number: 3006608600000, 2012)



Design strategy
Journey mapping, Persona, Storyboarding, Rapid prototyping, Workshop planning and facilitation, System thinking, Open-mindedness, Organization, Empathy, Flexibility, Adaptability, Time Management

Adobe Photoshop, Illustrator, XD, InDesign, Premiere, After Effect Sketch, InVision, WordPress

Hands-on & 3D
Professional Sketching, Model Making, 3D modeling, and rendering using AutoCAD, ProEngineer, Rhinoceros, Solidworks, SketchUp



Object as a Stakeholder in Service Design – New Perspective to Respond to Climate Change, Touchpoint Volume 8, Number 2, Service Design Network (2016)

Workshop Planning & Facilitation
Conducted design workshops for many organizations including StoryCorps (2016), Casper, DESIS Lab, and Shore Corps (2015) to bring new perspectives to their businesses and clients

Framework and product illustration in speculative design for the book The Extrapolation Factory Operator's Manual (2016)

Introducing design thinking and coaching design career to teens and professionals (2015-present)