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Ringo special edition with Line Friends

The study chair Ringo that I designed has been on the market since 2011. Its intuitive functionality and unique design led to a remarkable sales record and became an iconic item for the children who are entering schools. It has been sold through its brand stores, online, Costco Korea, Toys R Us Korea, and so on.

Recently, its special edition collaborated with Line Friends has released. Line Friends are the featured characters that are shown in stickers of the Line, which is a free messenger app operated by Naver Corporation. They have stores in many Asian countries including China, Japan, Hong Kong and Taiwan.

It is the first try for the brand to build a collaborated version. As a designer of Ringo, I am happy to see how the external design is well-blended into the existing product. Currently, you can find this edition in Emart, the biggest retail chain in South Korea.



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